Peerside

After my last post Apple, iPods and Data Quality I've had a few queries from friends about what exactly I do in Informatica :-) Nothing new there but what did surprise me is that this time most of those people were aware of data quality because their CIO, Compliance department or customer services guys were making noise about it and to because they saw it as something they had to think about it in their day to day lives. A few years ago when we were still Similarity Systems and I told people I worked in data quality I may as well have said that I polished widgets ... no one had heard of data quality or worse just assumed it was data cleansing.

I believe that will change for individuals as well as companies as the world we live in becomes more and more driven by data. The case for companies is quite clear - data quality issues lose money - period. For individuals I believe the same case is there but we rarely measure our activities based on cost so it's not as apparent. Think about the personal cost to you for example if your credit check report ( especially stateside ) is incorrect, if your address is incorrect and your tax refund goes astray or your timetables are wrong ...

And on that last one I leave you with the most recent Informatica marketing video - ok so the acting is terrible but the punch line is worth waiting for.